"All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

-Tom Peters, Fast Company

We started by connecting over Zoom to map out our shoot in such a way that I could translate her business mission into the imagery that would form the core for her website and social media. Alisha and I had such a great experience. As a physician, I'd recommend Julia to anyone looking for a more empowered life for their loved one.

Congrats to Julia on launching her new business and doing a tremendous job working with those who suffer from dementia. Check her out at VOI.

When Julia reached out for personal branding photos, I realized how important her work will be to our community. As an emergency physician and director for our stroke program, I realize the importance of providing coaching to caregivers who take care of patients with dementia.

One aspect I see often is that families are often overwhelmed and don't know what to do next. By providing insight into how the brain changes with dementia, caregivers are better prepared to navigate this journey with their loved ones.